Business Book Publisher Cengage Learning 2013

Business Book Publisher Cengage Learning 2013 - The authors, who have a teaching history of Introduction to Business, the twelfth edition of this best selling text, have a complete and updated survey of the functional areas of the business: administration and management, human resources management, marketing, information systems, accounting, finance, and investments. The key issues highlighted in these areas include ethics, social responsibility, small business interests, entrepreneurship, and global issues. The new coverage in this edition analyzes cutting-edge topics, such as the impact of social networks on business, the economic crisis, green companies, social responsibility, and sustainability. The new personal applications feature within each chapter provides examples to illustrate key text concepts. BUSINESS 12e is designed to help you succeed in your career and career.

Regarding the Author 

William Satisfaction (Ph. D., Louisiana Specify College) is a marketing professor at Mays Business School, University of Texas A and M. In addition to this text; he is a co-author of Mindingap texts and Business Fundamentals for Cengage Learning Business. Dr. Pride has taught marketing and marketing courses for more than 40 years, both at the undergraduate and graduate levels. His research interests include Pride, Advertising, Promotion, Distribution Channels, and his research material appeared in leading professional journals such as Marketing Journal, Marketing Research Journal, Marketing Science Journal and Advertising Magazine. Dr. Satisfaction belongs to the American Advertising Organization, the Academy of Marketing Sciences, the Progress and Marketing Society, and the Marketing Management Association. I have won the Associate Award in Marketing from the Advanced Marketing Association and the Marketing and Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

Specialized in Robert J. Hughes (Ph.D., University of North Texas) in Business Administration and University Education. I have taught an introduction in Business Administration for more than 35 years on campus and online for both Richland College and one of the seven colleges that are part of the Dallas County Community College District. In addition to Business and Enterprise of Business, published by Cengage Learning, I am the author of textbooks in the field of personal finance and business mathematics and served as a content consultant for the popular national television series "It Exactly Works" and "Dollars and Sense: Personal Finance for the 21st Century". He is also co-author of a new online course for business courses at Dallas Community College Colleges that accompanies business texts. Also, I have a lead author of the Business Mathematics Project that uses Artificial Intelligence and Computer Aided Learning funded by ALEKS Corporation. He has actively participated in many academic and professional organizations and has served as an investment consultant and advisor to individuals, corporations, and charities. Dr. Hughes has received three different awards for excellence in teaching at Richland College. Inning accordance with Dr. Hughes, after 35 years of teaching introduction to business administration, the course is still exciting: "There is nothing like the excitement of seeing students succeed, especially in a course as an introduction to the business administration, which provides the basis not only for academic courses but also for life ". In real life.

Jack R. Kapoor (Ed. D., Northern Illinois University) is Professor of Business Administration and Business Economics and Technology Division at Dubb College, where he taught Introduction to Business Administration, Marketing, Administration, Economics and Finance Personal since 1969. Previously studied at Stewart School of Management at the Illinois Institute of Technology, at the Global Business College at San Francisco State College and other universities. Professor Kapoor was awarded the Distinguished Professor of Business and Services. He has also served as Assistant Examiner of the National Bank of the United States. Treasure and international trade consultant Bolting Manufacturing Co., Ltd., Mumbai, India.Dr. Kapoor is internationally recognized as a co-author of several textbooks, including Business Foundation, 5E (Learn Cengage). He‘s worked as a content consultant for the famous national tv series " The Business File: An Introduction to Business " and has established two complete audio courses in business and personal finance. He has been cited in several national newspapers and magazines, including USA Today, USA. UU News & World Report, Chicago Sun-Times, Crain's Small Business, Chicago Tribune, and other publications. Dr. Kapoor traveled all over the world and studied business practices in capitalist, socialist and communist countries.

Bibliographic іnfоrmаtіоn 

Title: Business
Authоrѕ: William M. Pride, Rоbеrt J. Hughеѕ, Jасk R. Kарооr
Edition: 12, іlluѕtrаtеd
Publisher: Cengage Lеаrnіng, 2013
ISBN: 1133595855, 9781133595854
Lеngth: 672 pages